As the song from the seminal Broadway classic “Gypsy” says, “If you want to –, you gotta get a gimmick.” Indeed, these days anyone can go green, but some do it with much pomp and flair that you can’t help but stand up and give notice. Some companies do it well, and perhaps others, not so well. Let’s check out what companies are doing these days to get a green stamp of approval.


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If you’ve ever thought of doing your own part for the environment, but think it’s too hard, don’t get your knickers in a bunch! Instead, buy some environmentally friendly underwear. sells organic underwear for men and women made from hemp, fair trade cotton and even bamboo! According to their funny ads, “ethical choices can be funny, beautiful and sexy” and so, you should wear their underwear! The materials they use in their underwear is made from traditionally environmentally-friendly materials (hemp, in particular, has many uses and easy to propagate) or they use only organic or fair trade cotton.

If you’re feeling the Christmas creep, then you’ve probably noticed that it’s definitely more green than red this year. Every imaginable product you may use (or not use!) to celebrate this holiday has gone green. You can send out green Christmas cards, use LED Christmas life and buy fair-trade ornaments and gifts. Even the greatest symbol of Christmas – the Christmas Tree – goes green in many different ways, from tree farms specializing in local and responsibly harvested trees, non-live trees and recycling programs for after the holidays.

Travel is one of the biggest industries in the world, but the environmental impact of traveling thousands of miles does add up. Thus, a new segment of the tourism industry has sprung – ecotourism. This trend has been popping up everywhere and now accounts for about 20% of the entire industry. Ecotourism minimizes the impact of travel by pushing for more nature-friendly getaways. It’s not just about staying local, but it can also be using travel as a means of learning how to live a low impact life, while visiting some of the most beautiful places on earth. Of course, traveling in such a way is not without a price. Ecotourism can be more expensive than conventional vacations, but more often than not, your money is used towards programs to help the local communities.


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Ok, so you’re probably getting an informational overload over the many products out there. So how do you steer clear of the gimmicks which are just…gimmicks and find the real eco-friendly services and products? Don’t just blindly believe anything they tell you. Do your research and find out about what you want to purchase. More often than not, if you talk to someone from the company (maybe even the owner) they can answer any questions you may have. Remember, anyone can stick a “green” sticker on their products – it’s up to you to decide which ones are real and which are not.

By Maria Belgado

Additional resources:
The Green Directory (Australia)