On Friday London begins its well-publicized bicycle rental scheme, introduced by mayor Boris Johnson, run by London Transport and sponsored by Barclays plc. Over the past few years London has become more cycle-friendly with more bike lanes and cycle paths, reducing stress on public and private transport – which have both become more costly, thereby encouraging more people to travel by bike. But despite recent growth in cycle traffic, London still trails other British cities and lags astronomically behind the European bicycle Meccas of Amsterdam and Copenhagen. Enter Barclays Cycle Hire, which resembles bike rental schemes in other European and world cities,…
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