The World Expo in Shanghai, China begins on May 1st and will run until the end of October. With up to 100 million expected visitors, it is set to be the largest World Expo ever. The theme for Shanghai’s Expo 2010 is ‘Better City, Better Life’. This slogan combines traditional Chinese philosophy and Western utopian ideals for a development strategy based on a balance between rural and urban life. Better City, Better Life – in conjunction with the branding of Shanghai as a ‘City of Harmony’ – strives to portray an identity where technology, science, economic development, human space and…
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