350.org is building a global grassroots movement to solve the climate crisis.Our online campaigns, grassroots organizing, and mass public actions are led from the bottom up by thousands of volunteer organizers in over 188 countries. 350 means climate safety. To preserve our planet, scientists tell us we must reduce the amount of CO2 in the atmosphere from its current level of 392 parts per million to below 350 ppm. But 350 is more than a number—it's a symbol of where we need to head as a planet. 350.org works hard to organize in a new way—everywhere at once, using online tools to facilitate strategic offline action. We want to be a laboratory for the best ways to strengthen the climate movement and catalyze transformation around the world. We operate at a large scale to take on the world's greatest challenge. In October of 2009 we coordinated 5200 simultaneous rallies and demonstrations in 181 countries, what CNN called the 'most widespread day of political action in the planet's history.' On 10/10/10, we organized a day of climate solutions projects--from solar panel installations to community garden plantings--and changed communities from the bottom up with over 7000 events in 188 countries. And at the end of last year, we coordinated a climate art project so large it had to be photographed from a satellite in outer space.

With species extinction now occurring at a faster rate than at any time in Earth's history, effective awareness raising and education programmes are ever more vital. Powerful wildlife imagery is an emotive and effective means of building environmental awareness and engagement, and quick and easy access to this imagery is essential in the digital mass communications society we live in today. However, until now, this valuable imagery has been scattered throughout the world, in a wide variety of private, commercial and specialist collections, with no centralised collection, restricted public access, limited educational use, and no co-ordinated strategy for its long term preservation. ARKive is now putting that right, gathering together the very best films and photographs of the world's species into one centralised digital library, to create a unique audio-visual record of life on Earth, prioritising those species at most risk of extinction. Preserved and maintained for future generations, ARKive is making this key resource accessible to all, from scientists and conservationists to the general public and school children, via its award-winning website - http://www.arkive.org