photo by EdinburghGreens (Flickr CC)

I know we tend harp on about plastic waste and all the shocking problems it’s causing, what with those giant swirls of plastic in both the Pacific and Atlantic oceans. But the consequences of our consumption-driven, disposable product-filled lifestyle are catastrophic in the long run, even if they are slightly more convenient in the short term.

Is the problem at the level of government policy – for example, should disposable containers be banned? Or do solutions lie at the level of industry – can we rely on philanthropic tycoons to stop cutting down forests for paper coffee cups and encourage us to drink tap water, rather than purchasing their evil and superfluous bottled water. Fat chance of that.

Of course we need more effective government policy to reduce waste. Of course industries should be environmentally responsible and ethical. But we can also do our part as individual citizens.

GOOD magazine’s 30-day challenge for July is for each of us, as individuals, to waste less. Set a goal: no disposable coffee cups or plastic bags for a month. Do whatever you feel you can to create less needless garbage.

Check out the following promo and read more about GOOD’s challenge to waste less.

The GOOD 30 Day Challenge – Waste Less from on Vimeo.