photo by Greenpeace International (source: Flickr Creative Commons)

Environmental activist group Greenpeace has successfully used the Internet and in particular social media to drum up support for its campaign against the use of palm oil by food giant Nestlé.

The palm oil industries in Indonesia and Malaysia have received attention and criticism for their part in the destruction of vital rainforests, which are home to vulnerable species including the orangutan. Rainforest destruction is also considered by scientists to be a major cause of climate change.

From a CNN Eco Solutions report:

Palm oil is used in a variety of consumer products, from chocolate to washing powder, and is used by numerous companies across the world, not just Nestlé. According to Greenpeace and other activist groups, rising demand for it has led to virgin rainforests being cleared to make way for new plantations.

Check out the following video report from CNN for more on how Greenpeace has used viral video, Twitter and Facebook in their fight against the use of unsustainable palm oil.

Social media can help save the planet, says Greenpeace boss