photo by Greenpeace International (source: Flickr Creative Commons)

Environmental activist group Greenpeace has successfully used the Internet and in particular social media to drum up support for its campaign against the use of palm oil by food giant Nestlé.

The palm oil industries in Indonesia and Malaysia have received attention and criticism for their part in the destruction of vital rainforests, which are home to vulnerable species including the orangutan. Rainforest destruction is also considered by scientists to be a major cause of climate change.

From a CNN Eco Solutions report:

Palm oil is used in a variety of consumer products, from chocolate to washing powder, and is used by numerous companies across the world, not just Nestlé. According to Greenpeace and other activist groups, rising demand for it has led to virgin rainforests being cleared to make way for new plantations.

Check out the following video report from CNN for more on how Greenpeace has used viral video, Twitter and Facebook in their fight against the use of unsustainable palm oil.

Social media can help save the planet, says Greenpeace boss

About The Author: Graham Land

Greenfudge editor and London-based writer Graham Land grew up in the suburbs of Washington, DC, where he was part of the local hardcore punk scene, playing in several bands. Through this musical movement he became involved in grass roots interests such as anti-racist activism, animal rights and Ecology. In 2000 he relocated to Europe, eventually earning an MA from Malmö University in Sweden. He has also lived in Japan, Ireland, Portugal and Greece.


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