“Naked” Coca-Cola Can reduces pollution
Image source: zoom-in.com
Designer Harc Lee has come up with a new streamlined look for Coca-cola, a sleek can sans the typical red and white color and uses a pressing machine to stamp the logo to make it stand out.
Adapting this naked look for the aluminum soda cans greatly reduce pollution and energy use associated with producing and recycling soda cans since toxic dyes required to give the can its color and the energy which will be consumed in during the coloring process in production and paint-stripping during recycling will be eliminated.
It is unclear whether the beverage giant will pick up the new look, but Harc Lee is still lauded for coming up with an innovative packaging design that highlights the issue of retaining brand identity even without bright colored labels.
By Maria Belgado
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